Vdio - a viable competitor for Netflix?

I am usually pretty plugged in to things like this, but a new service just started to crop up - Vdio.  It is being hailed as a possible rival (threat) to Netflix.  

The team behind Vdio is pretty amazing: the founders of Skype, Napster, NBC, TV Guide, Skype's design team, someone from Netflix's content acquisition's team... and probably the most interesting (and in the long run, besides content, most important part of the equation - a systems engineer who worked at NASA’s Jet Propulsion Laboratory and is experienced in “data management and modeling, data analytics, and statistical analyses of large data sets, including data mining, visualization, and interpretation.”  Which means their algorithm for curating your viewing could potentially blow Netflix' away.  

No other details are really known about it - when it will come out, what format it'll take, etc... But consider my interest heavily piqued.