So Universal fires one marketing maven only to replace him with another as chief of the studio. It didn't work the first time, do they think this time it will. I think Disney is facing a similar situation with Oren. These guys are great at what they do, but when you don't have production experience how can you expect them to successfully handle running production?
I find a similar problem with bringing top notch specialty label guys (and girls) in to run the studio. They are doing specialty films, not films for the masses. I hope they are getting paid a fortune, because I have to believe they are smart enough to realize their tastes will never run congruent to what the studio needs to survive - and that is big franchises and four quadrant type films. Dreck like The Fantastic Four and The Mummy. And bad directors like Stephen Sommers and Tim Story.
I think a notable exception could be Peter Rice. The man is a genius.